MARYSVILLE – Thanks in part to the best weather in a decade, Cedarcrest Golf Court set all kinds of revenue records for 2018.
Premier Golf Centers gave its annual presentation about Cedarcrest to the City Council Monday.
Business was up 15 percent, outperforming the average in the Greater Seattle Area of 8 percent.
In the future, Premier and the city are looking at Dynamic Pricing, similar to what’s used for hotels and airlines. Prices would increase or decrease depending on demand, with cheaper rounds at less-desirable times, for example. It was pointed out that there already are different prices for things like weekends compared to weekdays, along with discount rates for kids and seniors.
On the income side, the course, cart rentals and pro shop brought in a total of $1,085,564, about $52,000 more than the previous record. Expenses were less than budgeted, despite the increase in the state minimum wage.
Profit was $233,640, almost double compared with last year.
Golf pro Shayne Day said a new smart phone app helped bring in $50,000. If they aren’t busy, Day can send out a text letting 2,000 people who have the app know, bringing in golfers at slow times.
He also mentioned the course has been improved. By bringing in 350 tons of sand it’s firmer and not as wet as in the past, and moss has been eliminated from the greens. The Tour of Lights and Twilight Cross Country meet were again major successes. And with the lights brought in for the runners, Day set up an Under The Lights Golf Tournament. He sold glow-in-the-dark products for that.
Other improved technology included Golf Genius, which provided live scoring during tournaments, and an online survey that told management right away about things that could be improved.
Also, seven fundraising events at the course raised $200,000 for various charities, he said.