Women encouraged to share their stories

MARYSVILLE — As the WISE Women head into their third annual business showcase March 16, they took time during their regular monthly meeting March 2 to help women in business tell their stories.

Erin Loman-Jeck tells women to share their stories.

MARYSVILLE — As the WISE Women head into their third annual business showcase March 16, they took time during their regular monthly meeting March 2 to help women in business tell their stories.

Erin Loman-Jeck was a business success coach for five years before she found out how many people wanted her to teach them how they could emulate her example as effective public speakers.

As she explained at the LivingRoom Coffee House in Marysville, the secret is not to pitch your customer a service or product, but to tell them your own story, in a way that makes them feel connected to you.

“Everyone is nervous about speaking, but everyone also has a story to share,” Loman-Jeck said. “When you’re telling a story, you stop thinking about the fact that you’re speaking.”

More than just a rhetorical flourish, sharing one’s story with prospective customers or partners is a way to bond over common passions and challenges.

“It’s not so much the content that matters as the risk of revealing your vulnerability,” said Loman-Jeck, who recalled how she’d juggled her roles as a wife and mother, and overcome a foreclosure, to become a success at training other speakers. “If I can get you to feel what I’m feeling, you’ll say, ‘Oh, she’s an expert in what I’m going through, so I’ll buy from her.'”

Loman-Jeck acknowledged that this requires knowing your audience and tailoring your message to fit their needs.

“As an example, show of hands; how many times have each of you wanted to quit trying to make a go of it as an entrepreneur?” Loman-Jeck asked. “Be honest. When you’re struggling, and it feels like no one is buying, that inner bad roommate has a lot of negative talk for you.”

Loman-Jeck noted that this illustrates the importance of telling stories in which you’ve overcome your obstacles, rather than ones about challenges you’re wrestling with.

“It’s like the Heroes’ Journey myths,” Loman-Jeck said. “There’s the Call, which is the moment that motivates you to do more, you go through the depths of your struggles before you find solutions, and at the end is a breakthrough, when you can reflect on what you’ve learned.”

By training women in business to be better speakers, Loman-Jeck hopes they can share solutions to common problems.

“Women are great at making connections,” Loman-Jeck said. “Men in the boardroom are all about the bottom line, but women CEOs care about what their decisions will mean for the entire company and its culture.”

Carin Weier, founder and executive director of the WISE Women, praised Loman-Jeck’s mission as complementary to both WISE Women and its business showcase, since “the whole point is to get our problems out there, so that other women can say, ‘Oh, thank God, I’m not the only one.'”

The business showcase has expanded out of the Medallion Hotel in Smokey Point, and will be hosted at the Everett Events Center March 16, with the showcase running from noon to 6 p.m., and the business breakout sessions slated for 2-4 p.m.

Guests can register online for $20 at www.AreYouaWiseWoman.com.

More in Business

Globe-Times hires new sales reps

Angela Neal and Steve Campbell have been hired to sell advertising for… Continue reading

November a good month to tidy up your yard

By Steve Smith There is rarely a time in the garden when… Continue reading

Best at food drive for Marysville

MARYSVILLE – For the past decade, Windermere in Marysville has placed first… Continue reading

$14 million memory care facility coming to Marysville

MARYSVILLE – Cascadia Senior Living of Yakima plans to build a $14… Continue reading

You don’t have a fortnite (14 days) to get a Halloween costume

MARYSVILLE – With Halloween just days away, you may be looking for… Continue reading

Globe-Times win 4 firsts, including “Best Website”

YAKIMA – The Marysville Globe-The Arlington Times won 10 awards at the… Continue reading

Efforts continue to hire people with disabilities in Marysville

MARYSVILLE – If you didn’t know Kevin Durbin has Asbergers, you might… Continue reading

Business booming in north county, summit participants told

MARYSVILLE – Leaders of four major economic engines in North Snohomish County… Continue reading

Can’t buy me love, but come close with alpaca fleece clothes (slide show)

Open House at Strawberry Fields Alpaca Farm this weekend

Settlement proposed over compost odor in Marysville

MARYSVILLE — An Everett composting company has agreed to pay more than… Continue reading

Arlington housing development with $1 million views

How the view? Arlington is growing, and one development southeast of town… Continue reading

Kuhnle’s has Mardi Gras type party to celebrate its 100th (slide show)

MARYSVILLE – Most 100-year-old birthday parties are pretty tame. Not this one.… Continue reading